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HomeEditor's PickDigital Matter Enables Lowest-Cost IoT Asset Tracking at Scale with New Battery-Powered Tracking Device Range

Digital Matter Enables Lowest-Cost IoT Asset Tracking at Scale with New Battery-Powered Tracking Device Range

The Barra range is Digital Matter’s new low-cost, low-power device family that enables affordable and flexible indoor/outdoor IoT asset tracking and recovery in supply chain, logistics, equipment management, and more.

Digital Matter, leaders in low-power IoT asset tracking, today announced the expansion of their battery-powered IoT asset tracking portfolio with their new ‘Barra’ device family, a low-cost, low-power device range designed to address a wide range of asset tracking and recovery use cases.

The Barra range allows businesses to monitor assets that previously presented return on investment (ROI) hurdles due to the steep expenses linked with existing tracking solutions, including but not limited to pallet tracking, cargo, trolleys, packaging, and more.

The new range currently features three unique product variations—Barra Core, Barra Edge, and Barra GPS—to accommodate a broad range of deployment scenarios, catering to diverse location technology needs, accuracy requirements, and price points.

Ken Everett, CEO, Digital Matter, says:

“We wanted to make a cellular-based tracker that is more affordable than most decent Bluetooth tags, has up to 10 years battery life and still deliver the performance expected from a Digital Matter device.”

“I am very excited about the new markets that the Barra family opens up for our partners.”

Designed to be ‘deployed once’ with a battery life of over 10+ years, the Barra range substantially reduces device ownership and management costs by eliminating recharging cycles and frequent battery replacements, offering a more sustainable hardware option for businesses that require global asset visibility versus a ‘one and done’ device.

In addition to enhanced low-power design, the Barra range encompasses a variety of new features designed to optimize functionality and streamline deployment. New rugged housing with a slim form factor can be covertly installed on a large variety of assets and supports magnetic tamper detection and activation to further simplify and secure deployments.

The Barra Range offers businesses not only indoor and outdoor location tracking but also the capability to monitor ‘impact’, such as when assets are dropped or mishandled during transit. This ensures the safe handling of assets while also providing exception reporting.

The introduction of Digital Matter’s Barra series signifies a significant milestone in the IoT asset tracking sector. This innovation empowers businesses to leverage cost-effective, durable tracking solutions that offer outstanding performance and sustainability.

For more information about the Barra range and how it can enable visibility for your business, please visit

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